SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
SURGERYPOINT
TEAM
Working independently
SurgeryPoint is a brand specialising in the sale of surgical instruments and implants in the field of dental medicine.
The company approach me to help in a full rebranding, aiming to completely transform its image, positioning and strategy to incorporate a new business partner, solutions and products.
The new visual identity was built around a circle shape, a key visual element representing precision, focus, connection and centrality: concepts that are inherently linked to dental practice. The choice of the circle was also inspired by the brand's name, as the word point naturally relates to this shape.
Beyond redefining the brand's visual identity, the entire online shop, printed materials, packaging and social media channels were also redesigned to align with the new image and brand values, ensuring a cohesive and contemporary presence across all touchpoints.
